Stop flying blind on PLG discovery
Your best customers come from product-qualified leads—but getting them to sign up is invisible to traditional GTM. Mayro tracks where you are missing on AI search, grounds messaging in free user behavior, and closes the loop from discovery to paid conversion.
The PLG discovery crisis
Discovery is the bottleneck
Your product is great, but competitors own the awareness phase. You are invisible where self-educators search—ChatGPT, Perplexity, and AI-generated answers. Without a system to improve discovery, you are stuck relying on virality or expensive ads.
Free tier is underutilized
You have thousands of free users but do not know which cohorts are most likely to convert, which features drive upgrade versus churn, or which segments are worth nurturing. Activation and conversion are left to chance.
No playbook for PLG + paid
Most PLG companies treat ads as an afterthought or point them at generic landing pages. You cannot measure whether ad cohorts convert better than organic, or learn which messaging works for your PLG motion.
The PLG loop
Discover Your Discovery Gaps
See exactly where you are invisible on answer engines before you spend on campaigns—missing niche queries while competitors own the generic category.
- Track "Best X" rankings on ChatGPT and Perplexity
- Map where competitors dominate category searches
- Surface positioning angles free users are already searching for
Ground Messaging in Free User Behavior
Connect visibility gaps with calls, surveys, and product analytics so campaign briefs reflect real user signals—not generic positioning.
- Join free-user voice with product usage patterns
- Generate briefs with specific angles, not "powerful tool" copy
- Align messaging to segments that actually convert
Run Discovery and Conversion Together
Launch discovery and conversion plays from one coordinated motion instead of siloed teams and disconnected messaging.
- Run content campaigns to move AI visibility
- Target low-activation free users with conversion plays
- Coordinate blog, email, ads, and community from one brief
Measure, Learn, and Compound
Prove what moved free-to-paid conversion—not just clicks—and compound learnings per ICP across every campaign.
- Track visibility shifts, signup lift, and activation speed
- Measure free-to-paid conversion by cohort
- Store ICP-specific learnings for the next brief